Information — SOON Dating

Thank you, San Francisco, for making SOON an integral part of your lives. Witnessing enduring relationships, heartfelt friendships, and unexpected bonds flourish on our platform has been an honor. Your stories have continually inspired and uplifted us.

Please note that SOON closed on April 19, 2024. Although we no longer own the SOON IP, all user data has been securely cleared to protect your privacy and security.

We also want to acknowledge the obvious: dating apps continue to be tried ad nauseam, and honestly, we still think it’s a noble pursuit. We believe that the breakthrough will look radically different from what’s out there today.

We experimented with identifying the minimal information needed to predict compatibility—taking that online promise to in-person dates, sometimes even blind ones. We believe this approach is on the right track, and we trust an ambitious team will figure it out. We're excited for that future.